- Newspaper media — in print and online— scored the highest of all media on overall engagement.
- Newspapers and their websites stood out most in the efficacy of advertising.
- Newspaper Print ads gets noticed more than all other media, drive the highest purchase Intent and Americans think local newspapers are the best place to go for Black Friday information.
- Average score among U.S. adult consumers for newspaper media consistently exceeded those of all other media.
Read the full results of the Nielsen National Cross-Media Engagement Study.
See original article here.